The State of Our World Depicted in the Book, Natural Capitalism: Creati

The State of Our World Depicted in the Book, Natural Capitalism: Creating the Next Industrial Revolution Each word in the title of the book Natural Capitalism: Creating the Next Industrial Revolution carries powerful undertones. For example â€Å"industrial revolution† carries a negative connotation for me; I picture smoke stacks pouring out pollution and darkening the cities and six year old children working fourteen hours a day in factories for little pay. I simultaneously recognize the remarkable amount of inventions and technologies that were developed during and following the Industrial Revolution and its vast impact on the world and on the United States, which places great value on the idea of capitalism. Considering my preconceptions simply based on the words of the title of the book, I was intrigued to read the first chapter of the book and to see what could be environmentally â€Å"natural† about capitalism and what a new industrial revolution would involve. Paul Hawken, Amory Lovins, and Hunter Lovins, the authors of Natural Capitalism: Creating the Next Industrial Revolution, offer a persuasive and powerful outlook on the state of our world currently and in the future through intertwining logical arguments, emotional appeals, and establishments of personal credibility. The chapter opens with an appeal to emotions. The book describes a scene to imagine - a more peaceful and world with more parks, cleaner air and water, societal harmony, better quality of life, and lack of income taxes (1). This beginning passage is an effective way to draw readers into the book because it intrigues them and causes them to desire the world to which they are being introduced. The opening prepares the readers ... ...pe (regarding a service and flow economy). These and the other examples given in the chapter demonstrate to the reader that changes for the better are possible and have been already taking place and yielding results. I feel that Natural Capitalism: Creating the Next Industrial Revolution is persuasive and well-written. The progression from a fantasy to how to achieve that fantasy specifically is effective. The use of emotional appeals to back up the logical claims and arguments were balanced and placed in good places. I am persuaded to learn more about how the ideals of this book are being played out in the world, and I want to support proponents of valuing natural capital in their efforts. Works Cited Hawken, Paul, Amory Lovins, and Hunter Lovins. Natural Capitalism: Creating the Next Industrial Revoution. : Little Brown and Company, 1999.