Bosch Total Quality Management Essay

First of all, we are very grateful to the Almighty God – for bearing us the knowledge and wisdom that has been used throughout the project. May the product of our efforts justify the gift that the Almighty God has bestowed upon them. We are sincerely expressed our gratitude to all Bosch Philippines departments’ managers and employees who shared their knowledge about the company and time interviewing them. Last but definitely not the least; we would like to express our appreciation, to the ones who have rendered unconditional support and love to us: our family. Our family from whom we got the motivation and inspiration to never give up and give the best of our efforts. Through this project, may our efforts reach our parents and reflect our indebtedness for our sacrifices. I. Introduction In a span of time, Bosch has emerged into a successful business to what it is today. It has continuously improved the quality of service. Of course, customers’ complaints are inevitable in every organization. Three (3) complaints out of one hundred products sold to customers are caused by some product defects, its expensive price, customers’ attitudes (arte), order delivery and some rare safety concern of its users. To initiate quality programs to better meet customers’ requirements, Bosch should have its own quality control in the Philippines to avoid some product defects and  user’s accidents due of using Bosch’ products. The company should come up with Customer Relationship Management system to build understanding between them and the customer that expensive price of their product is no issue when it comes to product quality and of customer satisfaction. II. Objectives of the Study a. Study the quality initiatives of Bosch to better meet their customers’ needs and requirements b. Compare Bosch’s quality programs with existing literature c. Identify Areas of strengths and areas for development on Bosch’s quality initiatives; and d. Recommend specific programs to improve total quality management at Bosch III. Quality Assurance at Bosch â€Å"Selling the best of the best† and I rather lose money than trust† were the mottos of person behind the success of Bosch, Robert Bosch. Since its establishment, the company continues to create value to customers and practice Robert Bosch’s principle of total quality, â€Å"success was based on the trust of business partners and product quality. Bosch was created on 1932, located in Germany and in 140 countries in the world and the innovator and pioneer of powertools in the world. Their products includes: Automotive Aftermarket, Powertools, Security Systems and Thermotechnology. Customer and Stakeholder Focus Bosch established their Training Center to value their customers, dealers and contractors through educating them about their products and its proper use to avoid accidents when using their products for free. They even collaborate with educational institutions like TESDA, universities and colleges to be more accessible and convenient to interested trainee. Bosch encourage their customers to bring their purchased products at their Service center every three (3) months for maintenance and check-up processed by a qualified technician which are still covered of a six-month warranty for power tools and one-year warranty for measuring tools. To bring their products into the understanding of people who are unfamiliar with their products, Bosch use trade developer in different regions in the country to look for potential customers that will be endorsed to the sales  representative. Sales representative is responsible of demonstrating the products to customers and monitoring their orders. Bosch also uses sales agents or promodizers to introduce the product in various stores in the country. Bosch offers the appropriate spare part customers need for any power tools. Bosch keeps spare parts available for at least 10 years. This means that even older tools are ready for use again in the record time. Participation and Teamwork Every department sets their goal that motivates their employees to perform better. For example, Sales Department set their target sales every month which requires more efforts on the part of the Sales Department and more marketing strategy of Marketing Department, so it needs teamwork from both departments. Managers act as a democratic leader on his subordinates and treat them as a team which implies importance and belongingness to the employees. IT Department serves a support group to the company as they are the one doing trouble shooting on technical problems on all of the computers of the entire company. Employees use Microsoft Outlook to send and receive emails as their network of connection connected by a cable which does not need internet to communicate with each other and disseminate information throughout the company. The company uses a software called System Application and Production (SAP) which makes it accessible to all Department Managers to monitor and study sales and product stocks at their warehouse which is helpful for their effective and efficient decision making and inventory. This system is also useful to accounting departments to record financial data. The company maintains their do-good mentality. Bosch sends their employees abroad to undergo training to enhance their skills and abilities which will in turn produce a better performance and satisfied customers. They just not believe in doing well, but they believe in doing good. For Bosch, doing good means giving back through projects that inspire and move their associates to action. Those projects includes sponsoring potential eighty eight students and employing some of them at their office. To build camaraderie between employees, the company provides them with annual outing. Process Focus Bosch does benchmarking through product-product quality analysis to analyze their products against their competitors to meet the changing wants and satisfaction of their customers. Bosch has a company policy on product recall or pull-out when customers’ complaints on a certain product or model reaches six percent (6%) out of one hundred percent (100%) sold product to ensure that they are delivering quality products to customers. Those defective products are to be sent to their main plant in Germany for further studies. For efficient delivery and availability of products, Bosch orders products beforehand to its manufacturing plant in Germany through shipping and store them at their warehouse. The company positions itself as a number one (#1) power tool products in the country which requires employees to efficiently process customers order and deliver it on time. The customers may opt to call Bosch to process their order on their service hotline or through Service Representatives, order will be passed to Sales Coordinator who writes and documents order slip and process order and encode them through SAP system which is connected to Logistic department who shall deliver products to customers. To support the demanding needs of the company, Purchase department is responsible of purchasing materials needed by the departments such as fliers for Marketing Department and ensure of its quality and cost-effectiveness. Continuous Improvement The company has its own Research Development that is behind of annual launching of new products. Every month, company’s product division set their sales quota and eventually increases every time they meet or exceed it. This requires more efforts and improvement both the product and the process. IV. Analysis Bosch has its own Training Center that educates customers, contractors, hobbyist, and interested trainee for free. To reach more people, Bosch partnered with Tesda, universities and colleges. Having its own training is one indication that Bosch values their existing and prospect customers. It involves money, effort, and sympathy from the company, but those things are nothing when it comes to customer’s enlightenment to  products and customers’ satisfaction and delight. This program is patterned with the customer and stakeholder focus principle of TQM. Educating people who may not bring benefit to the company is somewhat costly and effortful on the part of the company, but this will eventually build relationship, trust and confidence between the company and the beneficiary of the training program which may eventually results of patronizing the products. The company has its own Service Center that addresses customer’s complaints and concerns. This service is patterned with the TQM customers and stakeholder focus and the Quality Installation and Service which implies that Bosch knows and understands the needs and expectations of customer after the sale in order to have customer’ value and loyalty. Offering service after sales is one indication that Bosch wants to have long term relationship with their customers and exceed their expectations. Empowering employees through undergoing training programs boost their sense of belongingness and importance and will make them more motivated and inspired to perform better. This program is aligned with the principle of Participation and Teamwork of TQM. The company has its own System Application and Production (SAP), a software or database uses by the selected employees and managers to monitor stocks, sales, deliver products and accounting data. This system is aligned with Process Focus principle and Information and Knowledge Management of TQM infrastructure. Use of this kind of technology is an investment of the company because it makes process more effectively and efficiently. More so, decision making is easier to the information user because information they needed is always accessible and can be retrieved quickly. V. Bosch’s Quality Profile Areas of Strengths Bosch has known to be the innovator of power tools in the world. Every year, they launch new tools, offering better and new products and it serves as their advantage over their competitors. Its German quality can persuade customers to purchase their product. This year, DOLE announced that construction industry will boost, and it needs equipment to be used by contractor such as power tools, and security system. Bosch has its own SAP system. It is software enables selected employees and divisions’ manager to have an access of information like sales, inventory and delivery. Areas for Development Bosch does not have its own Customer Relationship Management. They just rely on their hotline from which customers could call to order products, ask, suggest and complain. There is no particular department that handles complaints from the customers. Bosch also relies on sales representative or agents report about customer satisfaction. There is no system or process of getting or acquiring customer’s feedback after sale. Numbers of people in departments such as Human Resource, IT and Purchasing are not enough to cater the increasing needs and demands of all stakeholders. VI. Recommended Quality Programs at Bosch Bosch should have its own Customer Relationship Management. This system will make easier to them to monitor and get in touch with their customers at all times. With this system, Bosch could address customer’s complaints, concerns and suggestions and not involving all departments to receive such from customers. With this system, the company can build long term relationship with customers and winning their loyalty over competitors. Acquiring customers’ feedback is an important practice of any company. Filling-up feedback and suggestions is tool to gauge and measure customers’ satisfaction to products supplementary services needed to enhance the product. It is better if Bosch Philippines have their own Quality Control in the country to check products after shipping them from Germany. It is inevitable to products to get damage during shipment. The company may increase their employees in such departments especially the HR department who is handling the employeesâ€⠄¢ welfare and concerns.

Mutual Mistake Essay

Abstract Mutual Mistake of fact is when both parties of a contract make an assumption of fact when contract is formed and signed. The mistake must significantly change what you have to do under the contract, almost to the point where it’s an entirely different agreement. Although, if you knew there was a strong chance or probability of mistake at the time the contract was signed, you may have assumed the risk of that mistake. You therefore cannot use the mutual mistake defense. Not all cases of Mutual Mistake are strong enough to void a contract. Contract Law: Mistake of Fact In the given case: Josh Hartly was interested in purchasing a new car and visits his local auto dealer. In the course of his negotiations, he tells the salesperson that he wants the car with a 3.2 liter V6 engine and not the one with a 3.9 liter engine because he has concerns regarding the fuel economy of the 3.9 liter engine. Josh then signs a contract agreeing to purchase the car with a 3.2 liter V6 engine. What neither Josh nor the salesperson knew was that the manufacturer had already stopped manufacturing both the 3.2 liter and the 3.9 liter engines, and was equipping the cars with a newly designed 3.5 liter engine. This is a mutual mistake of fact that makes the signed contract void due to the lack of knowledge by both parties that the manufacturer had stopped making the cars with either a 3.2 liter or a 3.9 liter V6 engine and now only makes a 3.5 liter V6 engine for there cars. Someone trying to avoid his or her obligation under a contract can raise a mutual mistake defense. The defense states that both parties to the contract relied on a mistaken assumption when entering the contract, which then makes the contract void. A mistaken assumption is a fact that both John Hartly and the auto salesman believed to be true at the time the contract was signed, in this case the fact in question was that John Hartly was to receive a car with a 3.2 liter V6 engine. However, due to the manufacturer discontinuing production of the 3.2 liter engine, this fact is no longer true. As a result, the salesman can no longer perform the contract as he originally intended. (LaMance, 2011) It is absolutely agreeable that in these types of situations that a contract be deemed void from a mutual mistake of fact. If, for example, someone was contacted to dig a whole in someone’s backyard but after the contract had been signed both parties had found out that under a thin layer of dirt was solid rock, a mutual mistake of fact could make the contract void since neither party knew of the rock under the surface. If a mutual mistake defense was not possible then the person contracted to dig the whole would have to dig the whole under any circumstance and run the risk of destroying their equipment and/or having to spend more money for equipment capable of doing the job. In the case of John Harlty neither party acted unethically. Though one could argue that the salesperson should of known that the manufacturer was to stop production on cars with either a 3.2 liter and 3.9 liter V6 engine and begin production on a new model with a 3.5 liter engine before trying to sell a discontinued car to a customer. This would make it a unilateral mistake of fact because the salesperson had a reason to know of the mistake and it was his fault that led to the mistake (Emanuel, 2011). But, on the other hand, buying a new car is a pretty big deal and the potential customer should have done their own research and found out that a certain model of car was to be changed in the coming weeks, months, years, or however long it was until the change. The Uniform Commercial Code or UCC is a model statute that has been adopted by every state in the United States in its entirety. The UCC is most often used to resolve contract disputes for the sale of goods (LaMance, 2013). The UCC only deals with merchants, which is defined as anyone with a special knowledge in a given commercial field. Therefore, a sale of goods between two private, non-merchant parties will not be subject to UCC requirements (Rivera, 2013). In terms of winners and losers, there are no winners. One could say that the winner would be the buyer because they won the defense of mutual mistake of fact but they are still with out what they were trying to buy in the first place. The loser, though, would be the seller because they have lost business with the possible customer and made no profit in the sale that is now void. References Emanuel, S. L. (2011). Mistake. In Wolters Kluwer MBE Bar Prep. Retrieved from https://www.inkling.com/read/wolters-kluwer-mbe-bar-prep/mbe-contracts/chapter-4-mistake LaMance, K. (2011, November 8). Revoking contracts: mutual mistake lawyers. Legal Match. Retrieved from http://www.legalmatch.com/law-library/article/revoking-contracts-mutual-mistake.html LaMance, K. (2013, August 28). Uniform commercial code lawyers. Legal Match. Retrieved from http://www.legalmatch.com/law-library/article/uniform-commercial-code-lawyers.html Rivera, J. (2013, November 12). When does the UCC not apply to sale of goods? Legal Match. Retrieved from http://www.legalmatch.com/law-library/article/when-does-the-ucc-not-apply-to-a-sale-of-goods.html

Advertising and Product

Expressed usually as a percentage of  target market, brand awareness is the primary goal of  advertising  in the early months or years of a  products introduction. [1] Brand awareness is the extent to which the consumer associates the brand with the product he desires to buy. It is the brand recall and the brand recognition of the company to the consumers. Brand recall is the ability of the consumer to recollect the brand with reference to the product where as brand recognition is the potential of the consumer to retrieve the past knowledge of the brand when enquired about the brand or shown an image of the brand  logo. Brand awareness is an essential part of  brand development  which helps the brand to stand out from the others in this monopolistically competitive market. A brand name that is well known to the great majority of households is also called a  household name. - Importance  [edit] Awareness, attitudes, and usage (AAU) metrics relate closely to what has been called the Hierarchy of Effects, an assumption that customers progress through sequential stages from lack of awareness, through initial purchase of a product, to brand loyalty. In total, these AAU metrics allow companies to track trends in customer knowledge and attitudes. [2] Brand awareness plays a major role in a consumer’s buying decision process. The knowledge of an acquaintance or friend having used the product in the past or a high recognition of the product through constant advertisements and associations coaxes the person to make his decision in the favour of the brand. The eventual goal of most businesses is to make profits and increase sales. Businesses intend to increase their consumer pool and encourage repeat purchases. Apple is a brilliant example of how there is a very high recognition of the brand logo and high anticipation of a new product being released by the company. An iPod is the first thing that pops into our minds when we think of purchasing an mp3 player. iPod is used as a replaceable noun to describe an mp3 player. Finally, high brand awareness about a product suggests that the brand is easily recognizable and accepted by the market in a way that the brand is differentiated from similar products and other competitors. Brand building also helps in improving brand loyalty. - Types of Brand Awareness  [edit] Aided Awareness- This type of awareness is generated in a consumer. When asked about a product category, if the consumer is aided with a list of company names and he recognizes the company from the given set it is categorized as aided awareness. Top of the mind Awareness- When the name of the company is automatically recollected because the consumer very promptly associates the brand with the product category, it is called a top of the mind awareness of the product. [3] - Methodologies  [edit] Mokhira discussion in industry and practice about the meaning and value of various brand awareness metrics. Recently, an  empirical  study appeared to put this debate to rest by suggesting that all awareness metrics were systematically related, simply reflecting their difficulty, in the same way that certain questions are more difficult in academic exams. [4] Channels of Brand Awareness  [edit] There are many ways to generate brand awareness in the consumers. Listed below are four such channels Advertising  is the activity or profession of producing information for promoting the sale of commercial products or services. 5]  Advertising is used through various media to generate brand awareness within consumers. They can be aired as radio ads, television commercials, internet etc. Guerrilla Marketing  tactics allow every small firm to compete with bigger firms by carving out narrow but profitable niches. These tactics include (1) extreme specialization, (2) aiming every effo rt at favourably impressing the customers, (3) providing service that goes beyond the customers expectations, (4) fast response time, (5) quick turnaround of jobs, and (6) working hours that match the customers requirements. The term Guerrilla Marketing is a registered trademark of author Jay Levinson who popularized it through his several Guerrilla books. [6] It is an out of the ordinary way of marketing a product. Low-cost channels can be utilised to generate a high level of interest in the product and create brand awareness. Utilisation of personal contacts is the most popular way of guerrilla marketing. Product Placement is an advertising technique used by companies to subtly promote their products through a non-traditional advertising technique, usually through appearances in film, television, or other media. 6] A formal agreement between the product manufacturer and a media company can be generated through which the media company also receives an economic benefit, usually in the form of a fee. The media company in return will showcase the product through any of the various means they have available to make the brand stand out. Some people, however, consider product placement to be deceptive and une thical. For example, Coca-Cola could pay a given fee to have the title character drinking a Coke, instead of a Pepsi beverage, or Toyota might pay to have one of the characters drive their newest automobile. Through product placement, companies hope that moviegoers will take note of the products used by the characters, and therefore think more strongly about using the products themselves. Social Media is the most contemporary and cost effective way of creating a brand awareness with an online audience. Many companies use social media like facebook, youtube, blogs What is Advertising : The word advertising is derived from the Latin word viz, advertero   ad meaning towards and verto meeting towards and verto meaning. I turn literally specific thing. Simply stated advertising is the art says green. Advertising is a general term for and all forms of publicity, from the cry of the street boy selling newspapers to the most celebrate attention attracts device. The object always is to bring to public notice some articles or service, to create a demand to stimulate buying and in general to bring logethel the man with something to sell and the man who has means or desires to buy. Advertising ha s been defined by different experts. Some of the quoted definition are :   Ã‚  Ã‚  Ã‚   American marketing association has defined advertising as any paid form of non personal presentation and promotion of ideas, goods or services by an identified sponsor. The medium used are print broad cast and direct. Stanton deserves that Advertising consists of all the activities involved in presenting to a group a non- personal, oral or visual openly, sponsored message regarding a product, service, or idea. This message called an advertisement is disseminated through one or more media and is paid for by the identified sponsor. Advertising is any paid form of non – personal paid of presentation of ideas goods or services by an identified sponsor. Advertising is a non- personal paid message of commercial significance about a product, service or company made to a market by an identified sponsor. In developing an advertising programme, one must always start by identifying the market needs and buyer motives and must make five major decisions commonly referred as 5M (mission, money message, media and measurement) of advertising. Basic Features of Advertising On the basis of various definitions it has certain basic features such as : 1. It is a mass non-personal communication. 2. It is a matter of record. 3. It persuades buyers to purchase the goods advertised. 4. It is a mass paid communication. 5. The communication media is diverse such as print (newspapers and magazines) 6. It is also called printed salesmanship because information is spread by means of the written and printed work and pictures so that people may be induced to act upon it. Functions of Advertising For many firms advertising is the dominant element of the promotional mix – particulars for those manufacturers who produce convenience goods such as detergent, non – prescription drugs, cosmetics, soft drinks and grocery products. Advertising is also used extensively by maters of automobiles, home appliances, etc, to introduce new product and new product features its uses its attributes, pt availability etc. Advertising can also help to convince potential buyers that a firms product or service is superior to competitors product in make in quality, in price etc. t can create brand image and reduce the likelihood of brand switching even when competitors lower their prices or offer some attractive incentives. Advertising is particularly effective in certain other spheres too such as : i)  Ã‚  Ã‚  When consumer awareness of products or service is at a minimum. ii)  Ã‚  When sales are increasing for all terms in an industry. iii)  When a product is new and incorporate s technological advance not strong and. iv)  When primary buying motive exists. It performance the following functions : i)  Ã‚  Ã‚  Promotion of sales ii)  Ã‚  Introduction of new product awareness. iii)  Mass production facilitation v)  Carry out research v)  Ã‚  Education of people. TYPES OF ADVERTISING Broadly speaking, advertising may be classified into two categories viz. , product and institutional advertising. a)Product Advertising The main purpose of such advertising is to inform and stimulate the market about the advertisers products of services and to sell these. Thus type of advertising usually promote specific, trended products in such a manner as to make the brands seam more desirable. It is used by business government organization and private non-business organizations to promote the uses features, images and benefits of their services and products. Product advertising is sub-divided into direct action and indirect action advertising, Direct action product advertising wages the buyer to take action at once, ice he seeks a quick response to the advertisement which may be to order the product by mail, or mailing a coupon, or he may promptly purchase in a retail store in response to prince reduction during clearance sale. Product advertising is sub-divided into direct amp; indirect action advertising amp; product advertising aims at informing persons about what a products is what it does, how it is used and where it can be purchased. On the other hand selective advertising is made to meet the selective demand for a particular brand or type is product. b)Institutional Advertising : It is designed to create a proper attitude towards the sellers to build company image or goodwill rather than to sell specific product or service. Its purpose is to create a frame of mind and to implant feeling favourable to the advertisers company. Its assignment is to make friends for the institution or organization. It is sub-divided into three categories : patronage, public, relations and public service institutional advertising. )  Ã‚  In patronage institutional advertising the manufacturer tells his prospects and customer about himself his policies and lives personnel. The appeals to the patronage motivation of buyers. If successful, he convince buyers that his operation entitles him to the money spent by them. ii)  Public relations institutional advertising is used to create a favourable image of the firm among employees, sto ck-holders or the general public. iii)  Ã‚  Ã‚  Public service institutional advertising wages public support. c)Other Types : The other types are as follows : i)  Ã‚  Consumer advertising i)  Ã‚  Comparative advertising iii)  Reminder advertising iv)  Reinforcement advertising ADVERTISING OBJECTIVES The long term objectives of advertising are broad and general, and concern the contribution   advertising should make to the achievement of overall company objectives. Most companies regard advertisingly main objective as hat of proving support to personal selling and other forms of promotion. But advertising is a highly versatile communications tools and may therefore by used for achieving various short and long term objectives. Among these objectives are the following : 1. To do the entire selling job (as in mail order marketing). 2. To introduce a new product (by building brand awareness among potential buyers). 3. To force middlemen to handle the product (pull strategy). 4. To build brand preference 9by making it more difficult for middleman to sell substitutes). 5. To remind users to buy the product (retentive strategy). 6. To publicize some change in marketing strategy (e. g. , a price change, a new model or an improvement in the product). 7. To provide rationalization (i. e. Socially acceptable excuses). 8. To combat or neutralize competitors advertising. . To improve the moral of dealers and/or sales people (by showing that the company is doing its share of promotion). 10. To acquaint buyers and prospects with the new uses of the product (to extend the PLC). BENEFITS The functions of advertisement, and that purpose its ethics, may be discussion below : 1. It leads to cheaper prices. No advertiser could live in the highly competitive arena of mode rn business if his methods of selling were more costly than those of his rivals. 2. It acquaints the public with the features of the goods and advantages which buyers will enjoy. 3. It increases demand for commodities and this results in increased production. Advertising : a)  Creates and stimulates demand opens and expands the markets; b)  Creates goodwill which loads to an increase in sales volume; c)  Reduces marketing costs, particularly product selling costs. d)  Satisfied consumer demands by placing in the market what he needs. 4. It reduces distribution expenses in as much as it plays the part of thousands of salesman at a home. Information on a mass scale relieves the necessity of expenditure on sales promotion staff, and quicker and wider distribution leads to diminishing of the distribution costs. . It ensures the consumers better quality of goods. A good name is the breath of the life to an advertiser. 6. By paying the way for large scale production and increased industrialization, advertising   contributes its quota to the profit of the companies the prosperity of the shareholder the uplifts of the wage earners and the solution of he unempl oyment problem. 7. It raises the standard of living of the general public by impelling it to use to articles of modern types which may add to his material well being. Modern advertising has made the luxuries of yesterday the necessities of today It is a positive creative force in business. It makes two blades of grass grow in the business world where one grew before. 8. It establishes the goodwill of the concern for the test articles produced by it and in course of time they sell like not cakes consumer search for satisfaction of their needs when they purchase goods what they want from its beauty, superiority, economy, comfort, approval, popularity, power, safety, convenience, sexual gratification and so on. The manufactures therefore tries to improve this goodwill and reputation by knowing the buyer behaviour. To sum up it may be said that advertising aims at committing the producers, educating the consumer, supplementing the salesman converting the producer and the dealer to eliminate the competitor, but above all it is a link between the produce and the consumer. WHY amp; WHEN TO ADVERTISE Advertising as a tool to marketing not only reaches those who buy , but also those whose opinions or authority is counted for example a manufacturer of marble tiles and building boards advertises not only to people who intend to build houses but also to architect and engineers. While the manufacturers of pharmaceuticals products advertise to doctors as well as to the general public. At time it is necessary for a manufacturer or a concern to advertise things which it does not sell but which when sold stimulates the sales of its own product. There are concerns like electric heaters, iron etc. because the use of these increases the demand for their products. Advertising should be used only when it promises to bring good result more economically and efficiently as compared to other means of selling. There are goods for which much time and efforts are required in creating a demand by sending salesman to prospective buyers than by simply advertising them. In the early days of the cash register in America it was sold by specially trained salesman who called on the prospective users and had the difficult task of convincing them that they could no longer carry on with the old methods, and that they urgently needed a cash register. In our country certain publishers have found it less costly to sell their books by sending salesman from house to house among prospective buyers than to advertise them. In these two examples the cost of creating demand would be too high if attempted by advertising alone under such circumstances advertising is used to make the salesman acceptable to the people they call upon to increase the confidence of the public in the house. Naturals when there are good profits competitors will be attracted and they should be kicked out as and when sufficient capital is available by advertising on a large scale. Immediate result may not justify the increased expenditure but it will no doubt secure future sales. DESIGNING ADVERTISING CAMPAIGN : An advertising is an organized series of advertising messages. It has been defined as a planned, co-ordinate series of promotional efforts built around a central theme and designed to reach a specified goals. In other words, it is an orderly planned effort consisting of related but self – contained and independent advertisements. The campaign may appear in one more media . it has single theme or keynote idea and a single objective or goal. Thus, a unified theme of content provides psychological continuity throughout the campaign while visual and oral similarity provide physical continuity. In short run, all campaign want pre-determined psychological reaction in the long run, practically all campaigns have sales goal. The series of advertisements used in the campaign must be integrated with the sales promotional efforts and with the activities of the sales force. Campaign vary in length some may run only for a few days, other for weeks, yet other for a season or the entire year. Usually a range of 3 to 6 months includes many campaigns. Many factors influences campaign length such as competitors advertising media, policies, seasonal falls curves of the product involved, the size of the advertising funds, campaign objectives and the nature of the advertisers marketing programme. OBJECTIVES OF CAMPAIGN The advertising campaign, especially those connected with the consumers aims at achieving these objectives : i)  Ã‚  Ã‚  To announce a new product or improve product. ii)  Ã‚  To hold consumers patronage against intensified campaign use. iii)  To inform consumers about a new product use. iv)  To teach consumers how to use product. )  Ã‚  To promote a contest or a premium offer. vi)  To establish a new trade regional, and vii)  Ã‚  Ã‚  Ã‚  Ã‚  To help solve a coca regional problem. The institutional advertising campaign on the other hand, have these objectives. i)  Ã‚  Ã‚  To create a corporate personality or image. ii)  Ã‚  To build a company prestige. iii)  To keep the company name before the public . iv)  To emphasize company services and facilities. v)  Ã‚  To enable company salesman to see top executive consistently when making sales calls, and vi)  To increase friendliness and goodwill towards the company. Developing the campaign programmes. The advertising campaigns are prepared by the advertising agencies, which work an behalf of their clients who manufacture product or service enterprises, which have services to sell. The word campaign is used because advertising agencies approach their task with a sum Blanca of military fanfare in which one frequently hears words like target audience logistics, zero in and tactics and strategy etc. The account executive co-ordinates the work in a campaign. The creation of an advertising campaign starts with an exploration of consumers habits and psychology in relation to the product. This requires the services of statistical trained in survey techniques and of others trained in social psychology. Statisticians select samples for survey which are done by trained interviewers who visits individuals, included in the sample and ask question to find out about their taste and habits. This enquiry often leads to a change in a familiar product. For instance bathing soap may come in several new colours or cigarette in a new packet or talcum powder in another size. Such interviews are often quite essential to find out the appeal of advertising message for a product that would be most effective with consumers. David Ogilvy describes a consumers survey to find out the most meaningful benefit in which women are interested when they buy a face cream. The largest preference as given to Cleans deep into pores followed in order of importance by prevent dryness, is a complete beauty treatment, recommended by skin doctors makes skin look younger contains estrogenic hormones, pasteurized for purity, prevent skin form aging, smooth our wrinkles ogilvy concludes, form this voting come one of Helena Rubinsteins most successful face creams. We christened it deep cleanser, thus, building the winning form into name of the product. After getting the data the account executive puts together the essential elements of his clients brief, interprets the research findings and draws up what he calls the advertising strategy. STAGE IN ADVERTISING CAMPAIGN Several steps are required to developed an advertising campaign the number of stages and exact order in which they are carried out may vary according to an organisations resources, the nature of its product and the types of audiences to be reached. The major stages/step are : 1. Identifying and analyzing the advertising. 2. Defining advertising objects. 3. Creating the advertising platform. 4. Determining the advertising appropriation. 5. Selection media plan. 6. Creating the advertising message. 7. Evaluating the effectiveness of advertising. 8. Organizing of advertising campaign. 1. Identifying amp; Analyzing the Advertising target : Under this step it is to decided as to whom is the firm trying to reach with   the message. The advertising target is the group of people towards which advertisements are aimed at four this purpose complete information about the market target i. e. the location and geographical location of the people, the distribution of age, income, sex, educational level, and consumers attitudes regarding purchase and use both of the advertising product and competing products is needed with better knowledge of market target, effective advertising campaign can be developed on the other hand, if the advertising target is not properly identified and analyzed the campaign is does likely to be effective. . Determining the advertising objectives : The objectives of advertisement must be specifically and clearly defined in measurable terms such as to communicate specific qualities about a particulars product to gain a certain degree of penetration in a definite audience of a given size during a given period of time, increase sales by a certain percentage or increase the firms market shares.   Ã‚  Ã‚  Ã‚  The goals of advertising may be to : i)  Ã‚  Ã‚  Create a favourable company image by acquainting the public with the services offered available to the employees and its achievements. i)  Ã‚  Create consumers or distributor awareness by encouraging requests providing information about the types of products sold; providing information about the benefits to be gained from use of the companys products or services; and indicating how product (or services) can be used; iii)  Encourage immediate sales by encouraging potential purchasers through special sales contests, getting recommendation of professional people about companys products etc. iv)  Ã‚  It secures action by the reader through associating ideas, repetition of the same name in different contexts, immediate action appeal. . Creating the Advertising platform : An advertising platform consists of the basic issues or selling points that an advertiser wishes to include in the advertising campaign. A single adve rtisement in an advertising campaign may contain one or more issues in the platform. A motorcycle producers advertising platform should contain issues which are of importance to consumers filling and such issues also be those which the competitive product do not posses. 4. Determining the Advertising Appropriation: The advertising appropriation is the total amount of money which   marketer allocates. For advertising for a specific time period. Determining the campaign budget involves estimating now much it will cost to achieve the campaigns objectives. If the campaign objectives are profit relating and stated quantitatively, then the amount of the campaign budget is determined by estimating the proposed campaigns effectiveness in attaining them. If campaigns object is to build a particular type of company image, then there is little basis for predicting either the campaigns effectiveness or determining the budget required. 5. Selecting the Media : Media selection is an important since it costs time space and money various factors influence this selection, the most fundamental being the nature of the target market segment, the type of the product and the cost involved. The distinctive characteristics of various media are also important. Therefore management should focus its attention on media compatibility with advertising objectives. | Media| Form| 1. | Press Advertising or Print|   | i)| Newspapers| City, Small town, Sundays, Daily, weekly, Fortnightly, quarterlies, financial and annuals, English, vernacular or regional languages. ii)| Magazines| General or special, illustrated or otherwise, English, Hindi, Regional language. | iii)| Trade amp; Technical Journals, Industrial year books, commercial, directories, telephone,   Directories, references books amp; annuals. | Circulated all over the country and among the industrialist and business magnates. | 2. | Direct Mail| Circulars, catalogues, leaflets, brochures, booklets , folders, colanders, blotters, diaries amp; other printed material. | 3. | Outdoor or Traffic| Poster and bills on walls, railways stations platforms outside public buildings trains, buses. 4. | Broadcast or radio and T. V. | Spot, Sectional or national trade cost| 5. | Publicity| Movie Slides and films non theatrical and documentary films metal plates and signs attaches to trees. | 6. | House to house| Sampling , couponing, free gifts, novelties, demonst-rations. | 7. | Dealer aids| Counter and widows display   demonstration given by retailer or the advertises goods. | 8. | Internet| Today, Internet is a big spot for advertising. | So these are the media of the advertising campaign of the selecting of the media. 6. Creating the Advertising Messages : This is an important stage of advertising campaign. The contents of the message has to be very carefully drafted in the advertisement. Characteristics of person in the advertising target influence the message content and form. An advertisers must use words, symbols and illustration that are meaningful, familiar and attractive to those persons. The type of media also influence the content and form of the message. 7. Evaluating the Effectiveness of Advertising : The effectiveness of advertising is measured for a variety of reasons : a)  Ã‚  To determine whether a campaign   accomplished its advertising objects. )  Ã‚  Ã‚  Ã‚  Ã‚  To evaluate the relative effectiveness of several advertisements to ascertain which copy, illustrations or layout is   best. c)  Ã‚  To determine the strengths and weaknesses of various media and media plans. In other words, measuring advertising effectiveness is needed to determine whether proposed advertisement should be used and if they will be no w they might be improved; and whether going campaign should be stopped, continued or changed. In accomplishing these purposes, pretests and post test are conducted. The former tests before exposing target consumers to advertisements and the letter after consumers have been exposed to advertisements and the letter after consumers have been exposed to advertisements. For an effective advertising programme, the advertising manager requires a basic understanding of the medium that is going to carry it. For effectively using advertising the management must test advertising to know which of the advertisement to know which of the advertisement have proved profitable and why as compared to others. - Customer satisfaction From Wikipedia, the free encyclopedia Customer satisfaction, a term frequently used in  marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals. [1]  In a survey of nearly 200 senior marketing managers, 71 percent responded that they found a customer satisfaction metric very useful in managing and monitoring their businesses. 1] It is seen as a key performance indicator within business and is often part of a  Balanced Scorecard. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. [2] Within organizations, customer satisfaction ratings can have powerful effects. They focus employees on the importance of fulfilling customers’ expectations. Furthermore, when these ratings dip, they warn of problems that can affect sales and profitability. . . These metrics quantify an important dynamic. When a brand has loyal customers, it gains positive word-of-mouth marketing, which is both free and highly effective. [1] Therefore, it is essential for businesses to effectively manage customer satisfaction. To be able do this, firms need reliable and representative measures of satisfaction. In researching satisfaction, firms generally ask customers whether their product or service has met or exceeded expectations. Thus, expectations are a key factor behind satisfaction. When customers have high expectations and the reality falls short, they will be disappointed and will likely rate their experience as less than satisfying. For this reason, a luxury resort, for example, might receive a lower satisfaction rating than a budget motel—even though its facilities and service would be deemed superior in absolute terms. [1] The importance of customer satisfaction diminishes when a firm has increased  bargaining power. For example,  cell phone  plan providers, such as  ATamp;T  and  Verizon, participate in an industry that is an  oligopoly, where only a few suppliers of a certain product or service exist. As such, many cell phone plan contracts have a lot of  fine print  with provisions that they would never get away if there were, say, a hundred cell phone plan providers, because customer satisfaction would be way too low, and customers would easily have the option of leaving for a better contract offer. There is a substantial body of empirical literature that establishes the benefits of customer satisfaction for firms. You can check out the retails shops using this link http://www. sony. co. in/section/retailshops Here is what I found RAJEEV ELETRONICS P. S. 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Quoted MRP is for 1 unit of the product. ) + Compar e * KLV-32BX350 *  »BRAVIA Engine 3â„ ¢ *  »Clear resolution enhancer *  »BRAVIA Sync Standard Retail PriceMRP  Rs  27,900(MRP inclusive of all taxes. Quoted MRP is for 1 unit of the product. + Compare * KLV-26BX350 *  »BRAVIA Engine 3â„ ¢ *  »Clear resolution enhancer *  »BRAVIA Sync Standard Retail PriceMRP  Rs  22,900(MRP inclusive of all taxes. Quoted MRP is for 1 unit of the product. ) + Compare * KLV-22BX350 *  »BRAVIA Engine 3â„ ¢ *  »Clear resolution enhancer *  »BRAVIA Sync Standard Retail PriceMRP  Rs  15,900(MRP inclusive of all taxes. Quoted MRP is for 1 unit of the product. ) + Compare ledlllllllllll LED DETAIL ON ONLINE FROM WEB SITE (http://www. sony. co. in/product/kdl-46hx925/overview) Utilizing Customer Feedback *

Establiment of Hong Kong as a British Colony Essay

Establiment of Hong Kong as a British Colony - Essay Example According to the author, Hong Kong, as a British colony, consisted of people who were dissatisfied and who did not have an adequate say in the matters of its homeland, though Britain claimed to provide it autonomy. The Chinese people in Hong Kong were dissatisfied just as people from other colonies were regardless of the fact that their colonizers had brought Hong Kong to where it was- a globally known place in which people foresee future prospects. However, there were reasons to people’s dissatisfaction. What the author brings to focus in this periodical is the fact that China, driven by its chase to bring the country together (including its lost parts), not just brought people from Hong Kong to lose their confidence in China but also to question their future standing. The author has been able to bring many points to prove this, his non-biased nature brings the incidents in Hong Kong as they were and provides the reader with a better understanding of what Hong Kong and its pe ople went through. The second periodical, The Legacy of The British Administration of Hong Kong: A View From Hong Kong, also by Ming K. Chan is a deviation from his first periodical. Here the author is writing in a post-1997 period discussing the impact of British Colonialism on Hong Kong. The author talks about the highly ‘trumpeted’ British contributions to Hong Kong- the rule of law, the civil service, economic freedom, and democratization. The author openly questions the true merits of the rulers and in fact considers that the mentioned contributions are either too highly merited or beset with flaws. The author appears more biased in his opinions in this periodical where he almost rejects the idea of colonizers having done any good to Hong Kong and that whatever good was done it was done out of need. The two articles, though written by same author, are written in different periods and

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Causes and Effects of Unemployment and Examination of Government Policies to Reduce It - Essay Example There are four major categories of Unemployment: Cyclical, Classical, Frictional and Structural (Politics.Co.Uk, 2011). Each of these categories of unemployment has different roots. Cyclical unemployment is mainly linked to variations in the business cycles. It often takes place when the economy is passing through a recession. In such a phase, the demand for goods and services decreases in the economy, which results in firms cutting down on output and laying off workers. This is considered to be the chief cause of Unemployment. The 2007-08 global recession resulted in soaring cyclical unemployment in the United Kingdom with the unemployment figures going past 2.5 million in May 2010, the highest for almost two decades (Kornacki, 2011). The second important category of Unemployment is Classical unemployment. It is also known as Real Wage Unemployment. It takes place when an attempt is made to synthetically keep the wages above the equilibrium formed between the supply and demand curve s. For instance, economic institutions such as a strong trade union may influence the movement of wages beyond the equilibrium resulting in surplus labour supply and thereby causing Classical Unemployment. Frictional Unemployment is the third category of Unemployment. This type of unemployment is related to people being in between jobs. It is considered to be the time phase between jobs or when a worker is switching from one job to another. It is believed to be an everlasting phenomenon in the economy as there are always employers finding workers and workers searching jobs. Mismatch between workers and employers often occur in the economy due to disparity of interests between them with regard to factors such as payment, location, mind-set, etc. The last major category of Unemployment is the Structural Unemployment. It is usually caused due to mismatch of skills and location. For instance, there may be jobs available which require certain type of skills; however, if the workers do no t possess the appropriate skills, then this results in unemployment. Structural Unemployment in the coal mining industry of the United Kingdom rose sharply in the early 1980’s as new technology in the form of Nuclear energy came into the picture. In the case of a mismatch of location, jobs may exist in some other part of the country but workers might not be able to move there due to personal or other reasons (Himmelweit et al, 2001). There are benefits as well as costs of unemployment. The prime benefit associated with this phenomenon is that it keeps the inflation down, which too has severe effects on the economy. The other benefits in the view of the employers are that workers are available to employ; and they would work hard as well, due to the fear of getting unemployed. There are mainly two types of costs of unemployment, individual and social. With regard to the individual, unemployment paralyzes the individual’s ability to tackle financial requirements related t o oneself or one’s family, resulting in stress and diseases which can lead to severe depression as well. Socially, higher unemployment means lack of utilization of economic resources, particularly labour. Moreover, unemployment also leads to social evils such as

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THE FINAL BUSINESS IDEA PLAN - PowerPoint Presentation Example ized plan is your opportunity to take the weekly assignments and improve them based on the feedback you have received from the instructor and from your classmates from previous weeks. Page 1  -- Cover Sheet with Business Name, and Logo Concept†¨Page 2 –  Mission Statement, Vision Statement, Value Proposition, Business Model (5 points)†¨Page 3  - Market Research Market Needs & Wants, -- Your Competition – Opportunities & Threats & Inspiration!   (5 pts.)†¨Page 4  Ã¢â‚¬â€œNiche Development, Your Ideal Customer   (5 pts.)†¨Page 5  - Products and/or Services, Basic Financials & Sales Strategy– Break-even Analysis (5 pts.)†¨Page 6– Brand Identity – Brand Mood Board, Brand Personality, Logo Concept/Theme   (5points)†¨Page 7–Business Website Plan, Site Map or CMS with Domain (5 points)†¨Page 8  Ã¢â‚¬â€œSocial Media & Marketing Communication Strategy (5 Points)†¨Page 9– Elevator Pitch or 30 Second Commercial (5 Points)†¨Page 10– A To-Do List of Action Items to Complete Post this Class (5

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Apostle Pauls view of the Law - Essay Example His Hebrew name was Saul and while still a Pharisee he persecuted the Christians. He was a person of prominence in the holy city of Jerusalem and had supervised the stoning of a Christian named, Stephen. As Paul himself says in Gal. 1.13 and also in Gal. 1.23, â€Å"I was violently persecuting the church of God and was trying to destroy it†. After the incident of murdering Stephen, Paul asked permission from the religious authorities to go to Damascus and persecute the Christians there. On his way to Damascus he had a vision of the Christ rising from the dead, and this vision made him temporarily blind. It was a pivotal moment in Sauls life and it changed the course of both, his life and the history of the world. On reaching Damascus still blind, Saul was treated by Ananias, and later baptized to Paul and Christianity by the same person. On changing religion, now he became the persecuted and had to flee to save himself from the Jews. St. Paul as he was known later was one of t he earliest Christian missionaries along with St. Peter and his fellow apostle, James. St. Paul is credited with writing the thirteen epistles in the New Testament though now speculation has arisen as to whether he is the actual author of six out of the credited thirteen. Amidst all the authors of the New Testament Paul is the most influential one of all. Pauls view of the law as we can see from the gospels written in the form of letters to the Galatians and the Romans is the most controversial part in the studies on New Testament. It has also been said that the two letters written to Galatians and Romans contradict each other in context to the laws, as Paul changed his views while writing them. However a closer look into the two letters reveal that they complement each other while Paul talks about the Law and there is nothing to show his contradictory talk on it. Other academicians speculate that there was no study or understanding of the Laws by Paul, he just responded

Discussion of the value of research Essay Example | Topics and Well Written Essays - 500 words - 1

Discussion of the value of research - Essay Example Research is very important in imparting knowledge among various people concerned with the advancement of their knowledge and ways of thinking. Indeed it is through research that we are able to improve our knowledge. Various people have conducted researches in various fields of study and come up with various ways of viewing different things and have different view over the same things. As Gibbons argue, research changes the way a society and a group of people view things by inventing new ideas. It is a way of improving our knowledge based on the need to change the perception of a given person (Gibbons et al, 1994). This paper will look at the importance of research at certain levels such as in academic achievements, in employment as well as in national building as a citizen of a given country. To begin with, research as I have indicated in the statement above is the eye opener in changing the manner in which we view things around us or react to given circumstances and situations in the society. Researches are therefore very important in the life of a student especially at higher levels such as the honors level. Carrying out research at the university level can be useful in very many ways for instance, researches improve our bulk of knowledge in related fields of specialization (Bell, 1973). People go to school in order to acquire full education in terms of quality learning as opposed to mere diploma holding capabilities. Knowledge that is all encompassing requires that one is all round with regard to his or her line of specialization, which is to have a vast knowledge in our areas of specialization. We therefore need to conduct investigative researches to well equip ourselves with the best knowledge we can gather in our fields of study. According to Friedman, an honors st udent is expected to have profound knowledge in his or her field of specialization and so must conduct research to keep himself or herself with the most current and detailed knowledge in

1-What are the advantages and disadvantages of using technology at Essay

1-What are the advantages and disadvantages of using technology at school OR 2-In what ways can technology such as tablet devices contributes in the children education at school - Essay Example These resources will be of immense value to the current research as it will help in obtaining information regarding the negative effects associated with use of technology in classrooms. Brown, Dina, and Mark Warschauer. "From the University to the Elementary Classroom: Students Experiences in Learning to Integrate Technology in Instruction."Â  Journal of Technology and Teacher Education. 14.3 (2006): 599-621. Print. The article titled From the University to the Elementary Classroom: Students Experiences in Learning to Integrate Technology in Instruction was authored by Brown along with other researchers and this research was conducted in order to identify methods through which instructors can implement technological advancement in different aspect of teaching such as preparing curriculum and creating coursework (Brown 599). This resource is important to the present study as this resource can provide information regarding how the issues experienced by educationists while using technology in their class rooms can be solved. Buchanan, JA. "Use of Simulation Technology in Dental Education."Â  Journal of Dental Education. 65.11 (2001): 1225-31. Print. http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.130.3369&rep=rep1&type=pdf The research article titled Use of Simulation Technology in Dental Education was written by Buchanan and in the purpose of conducted this study was to identify how the technological advancement of simulation is being used in the field and educational circuit of dentistry and what are the possible advantages as well as disadvantages experienced by the stakeholders of the field in implementing this technology (Buchanan 12231). This resource can be used as an example of how technology is actually being used by educational institutes and how it is impacting

The Century’s Most Groundbreaking Advertising And How It Changed Us All James B. Twitchell Essay Example for Free

The Century’s Most Groundbreaking Advertising And How It Changed Us All James B. Twitchell Essay Just like all the ads around us, it seems as if we are beat over the head with the idea that success comes from distinction. Time and time again, we all hear this notion that if you want to â€Å"break though† the clutter, you have to be different. It’s easier said than done with billions of ads around us. So, where did this all start? We have learned about the days when people would paint their street signs in hopes to be the best barber shop in town. Well of course, with little competition meant great business. Unfortunately, we have grown to live in a world full of competition, for jobs, more money, better education, etc. Now take a step back, the people behind selling you all these things are competing for your attention too. Who is the going to sell you the best education, the best food, where is the best place to get a great job? It’s an all around circle of who can get whose attention. In light of all this information we deal with day in and day out, James B. Twitchell has taken us back to the roots of where our advertising comes from. There were groundbreaking advertisements that opened the door to evolution and change. In his book, â€Å"20 Ads that Shook the World†, we are taken through this history and story of our past. Everyone thinks advertising is just the cousin to the creepy used car’s salesman, but there is a rich culture behind what we do that no one knows about! It’s not just people sitting in conference room thinking about how to get your money, ok, well maybe it is, but it’s not what society makes it out to be. Their ignorance comes from a lack of education. Twitchell’s 20 ads are a plethora of information and as he retells the deep history rooted back to the â€Å"good old days†, he tells this story in hopes of enlightening those with a preconceived notion. Twitchell lays the groundwork for his book through a very interesting introduction chapter. From topics of commercial speech to commercialism, he discusses the cultural phenomenon that makes up ads. He makes it clear from this point on that advertising is not something that leads individuals to buying things. Advertisings its society’s way oh â€Å"blaming† the adman for their incessant purchasing habits. â€Å"Once we are fed and sheltered, our needs are and have always been cultural, not natural†, Twithcell claims, and this basis for writing the book is ingenious. Advertising professions might pick this book up in their spare time for a fun read, but I think he has targeted this novel for those who don’t know. Rightfully so, it is a great book for the avid advertiser in college. Education is key; he makes a point to discuss how you can ask any doctor or lawyer about their history. â€Å"Why do they have institutional memories while admen don’t? Twitchell’s twenty ads address the problem of an incomplete education, so the book serves a great audience. To us (advertisers) ads are an art form, but to the rest of the world it’s all something they glance over for thirty seconds or so and forget down the road. He makes the point to say that we don’t have a story that is unforgettable. We too can be doctors and English professors who can say we have a story to study not â€Å"trash†. To every story there is another story the beginning. If we can appreciate the history behind what we do, society too can learn what is about ads that makes them what they are today. Not all of them of course, but the ones worthy of being considered â€Å"the greatest art form of the twentieth century† (Marshall McLuhan) With this idea that Twitchell is telling a story he has laid the book out into 20 chapters, suitably each chapter recounts the background of each advertisement. The book is a composition of shorts stories that in the end retell the whole idea of what the groundwork for today’s ideas are based off of. His method of developing the story is not really a narration but more of an exposition because he dives into the meaning of each advertisement. His analysis not only recounts the historical background for which the ad was written. However, because the book is also tailored to an â€Å"uneducated audience†, one might consider his thoughts to be more of an argument in some cases. If he wrote the book with the intention of changing the idea of what advertising really is to someone, it might help to say that his method of development can be classified to specific target audiences (both and argument, but more of an exposition). Without a doubt in an advertiser’s mind, Twitchell’s basis and thesis can’t stand to be argued with. Advertiser’s can all agree with the fact that we â€Å"clutter† the world with information, and we all know what it is to put together a great ad. It takes a lot of hard work and you can’t really say there is a formula to it, but we can surely agree on the fact that someone back in the day came up with something that sparked the way we create things today. The greatest example of the book is chapter 13, The Hathaway Man: David Ogilvy and the Branding of Branding. Back in the 1950’s Ogivly came up with this man that everyone wanted to be and every woman wanted to be with. These ads for the Hathaway Shirt Company ran from 1951 to 1990, and for 39 years one man was successful at branding a plain white dress shirt. People wanted this shirt because the loved the man who wore it. Think about today, we want things because of the stigma behind who makes it or who wears it. â€Å"The modern customer of prestige brands wants the mark for all to see†, Hathaway Shirts opened the door for the brand clustered society of today’s logo driven enterprise. Twitchell’s examples, from Marlboro and Listerine mouth wash, to the story of Coke and Christmas, all 20 ads are dissected, bit by bit, to really explain to the reader what is about each ad that started the revolution. Now, who can argue with that?

Describing ways of identifying and meeting development needs Essay Example for Free

Describing ways of identifying and meeting development needs Essay Self assessment is an attribute that allows an employee to take ownership of a particular area of their personal, academic or work based life. Self assessment means an employee will have to review their actions, skills, strengths, weaknesses, key activities etc. and be able to provide themselves with a summary evaluation. This can then be used as part of an appraisal to give the employee their own opportunity to identify their strengths and weaknesses. This will then be incorporated into the formal appraisal process. Self assessment should also be used by an employee to determine different faults in others. This will allow different employees to interact as it will help each other to improve if they discuss each others faults and how they could improve. It is up to an employee to choose what they wish to reveal about themselves. These qualities tend to be revealed through body language, and so it is important that when assessing other employees that they only be showing you what they want you to see. Why this is important in a business is because it is a skill allowing understanding of other employees attitudes and how their personal appearance may be different from their personalities. This will help communication and build a trust within each employee. Formal Reports By an employee producing reports for the employer this allows the employer to see how they are performing within the organisation. This means in combination with a properly conducted appraisal, these notes will make a powerful tool to help employees progress in their job and also help them to make improvements to their work. This will therefore add to an employees self value and will make their job more satisfying. Within these reports can list decisions of whether an employee will be made to train, redirect their energies through promotion, demotion or sideways moves. If by any chance the employer states that the employees behaviour is less than satisfactory this may be recorded, also along with targets that are expected to be achieved and that the employee had agreed to meet. These reports should help the employee and employer focus on the key aspects of what skills will be required and then how they can be improved. Customer Feedback Customer feedback is one of the greatest ways to identify development needs. This is data that can be captured by a customer. Such as how the customer feels about a specific product, service in terms of quality, availability, expense etc. This feedback can then be used to identify personal developments that need to be improved. An example of this may be a hotel chain, asking customers to complete a questionnaire about the levels of how satisfied they were with the service they received. This can reflect well or badly on certain groups within the business e. g. bar/restaurant staff, house keeping staff, receptionist staff etc. Other examples such as a help desk may invite users to compliment on the guidance they were given. This is a very important way of a business helping staff members to improve their personalities, skills etc. Performance Data Some organisations can collect information about a certain employee over a period of time and review this performance information with the employee. Performance such as how quick an employee performs their work or how many items they sold etc. An example of this could be a checkout worker in a supermarket. The rate of performance could be recorded by how many items they scan, how many customers they serve during their shift, what profit they made etc. These measures however when taken in isolation might not always be accurate or fair as; one customer may buy a lot of cheap items but in a large proportion of products. This would therefore result in a slower scanning process. If a product has been known as being damaged this would also slow the process of a transaction as an employee would have to leave their workstation to retrieve the same undamaged product. For this type of method to improve skills it has to be recorded in large sample. This is so the sample can be classified as the entire population. This means over a long period of time one checkout employee can be compared against another. Appraisal Records This type of method is used to identify an employees performance of work throughout a month, year etc. This will allow the employee to focus on their strongest points and weakest points. This will then help the employee to focus on targets they want to meet in the future, whether this is their timing e. g. handing in a project on a set deadline etc. Addressing Development Needs Job Shadowing This will involve working with an employee or other individuals whilst observing and analysing their job role. This will help employees gain more of an understanding of certain job roles and how procedures/tasks are carried out. Job shadowing will give prospective employees an insight to the stresses and strains of a particular job. This will then help develop the skills needed to cope with workload and any interruptions that may occur within the working environment. In some cases the person who is being shadowed may do a running commentary on what is happening. This is sometimes not practical though as theyre maybe others such as; customers, suppliers etc, who would overhear the conversation which could be very confidential. In this case, a debriefing session may be performed after the tutorial to explain what happened. Formal Courses To meet some specific development needs it may be important to attend a course programme to develop knowledge, base skills and understanding. These courses may be run by other organisations or be in-house training that the employees organisation would run themselves. These courses may lead to qualifications which will have to be obtained passing an examination. Examinations that are taken by bankers and insurance companies are set to establish a standard set of knowledge and performance that would be suitable within that industry. For Example, within the ICT industry, Microsoft offers a number of qualifications that can confirm understanding of one or more of their products. By obtaining one of these qualifications will improve an employees level of expertise. This will help an employee become more advanced within their career enabling them to work better within their qualified job.

Impact of Movies on Society

Impact of Movies on Society This essay gives a brief history of how movies were developed in the first place. This not only gives a bit of experience of how the movies were developed, but also the purpose of making the movie itself. Many people begin to argue that movies are positive or negative to the society for various reasons. Nowadays, there are more amounts of people who go against movies, as they mostly fear of common problems, such as children having a chance of attempting to make risky actions from what they have watched from action and adventure kind of movies. The problem about their judgement of the influence of movies to the society is that some of them do not think about the genres, as this gives a large difference in the influence to the persons reaction. For example, another kind of genre would be documentary. As they give knowledge about the nature and reality, it is considered to be helpful and if better, change their personalities and their point of view. So that means other genres like action and adventure movies are not considered to be helpful and are none other than scenes filled with violence which may offend the audience, isnt it? Even if the specific genre is not a type for educational purpose, it doesnt necessarily mean that they are useless or violent to children. As generally everyone knows: all movies have a storyline, no matter what way it is, just like a book. And because of that, most of the storyline leaves a message for the audience. But is that it? Other than United States, there are others that are trying to make movies about their own cultures. Chinese movies are one of the most well-known for martial arts and their histories. There are also directors who sometimes want to make movies from true situations that they have experienced, so that audience who watches them will be able to learn from these situations. Since the topic itself is broad, Ill be concentrating on my own personal country, Korea. Not just that I could be able to share the history and acknowledge the advantages that people gain benefit from them, but also learn the Korean history and acknowledge them for myself. 1. Introduction What is a movie? To be alive is being moved. To be dead is being still. We say The Sea is alive particularly because of the waves. There are fish around in the sea. When we look at babies, they normally react to something or somebody moving. Man is an animal of curiosity. We all get interested in something new and/or alive. Movies can show us a new world which we can imagine. My study on movies starts here. A movie, also called a film or motion picture is a kind of living/ multi-complex art, which most of people like. A movie is a story that is communicated with animating images. It is produced by recording photographic images with cameras, or by creating images using animation techniques or visual effects. The process of filmmaking has developed into an art form and industry. People in the United States call it movie, while in Europe they call it film. There are other terms that others call it, including the big screen, the silver screen, the cinema and the movies. The history of movies comes with the historical development of the medium. The history of movies spans over a hundred years, from the late 19th century to the present day. Movies were developed so well it evolved from creative innovation to one of the most important tools of communication and entertainment, mass media in the 20th century to 21st century. Movies became highly compatible with arts, technology, and politics. Human being is an animal of communication. We talk, we see, we hear, we smell and we touch/ feel the others. Also we are a creature who can enjoy entertainment. Movie is one of the most powerful communication tools we have ever developed so far. Movie has started as a moving picture. And now it is not just an entertainment, but it is a centre of culture. Movies influence us on every lifestyle. We see other languages, lifestyles, clothes, instruments, houses, roads, buildings and landscapes, we hear other songs and sounds, we learn other thoughts and philosophies, and we feel other emotions on the movie than what we used to. Movies can offer a lot of different and diverse experiences to people something good and bad. 2. History of movies If we go through the history of movies, we will realise that movie itself is a history. The skills, stories and contents have been developed / changed in accordance with our history. Political, economic, social and ideological situation influence the movies and in return the movies influence our daily lives. 2.1. Birth of the Movie The French Lumià ¨re brothers, Louis and Auguste gave their first show of projected motion pictures to an audience on December 28, 1895. Their first public screening of films at which admission was charged was held at Salon Indien du Grand Cafà © in Paris. This history-making presentation featured ten short films, including their first film, Sortie des Usines Lumià ¨re à   Lyon (Workers Leaving the Lumià ¨re Factory). Each film is 17 meters long, which, when hand cranked through a projector, runs approximately 50 seconds. It was the well-known first movies which means that film changed from a simple innovator to a commercial product. The moving images had an immediate and significant influence on popular culture with LArrivà ©e dun Train en Gare de la Ciotat (Arrival of a Train at a Station) and Carmaux, dà ©fournage du coke (Drawing out the coke). It is said that the spectators who had looked on at Arrival of a Train at a Station ran away as they had felt the train came across them. 2.2. The silent era (1895 1925) Combining the image with synchronous sound was not possible for inventors and producers, since no such practical method was devised until 1923. For the first thirty years, they were silent, except accompanied by live musicians with possible sound effects. Even commentaries were spoken by the showman or projectionist. 2.3. The sound era (The era of talking pictures, or talkies 1926 ) Warner Bros. Hollywood studio introduced a new system called Vitaphone in 1926. It produces short films of live entertainment acts and public figures. Recorded sound effects and orchestral scores were able to be added to some of its major features. During late 1927, Warners released The Jazz Singer. It was mostly silent but contained what is generally known for the first synchronized dialogue (and singing) in a feature film. 2.3.1. Industrial impact of sound During the late 1929, Hollywood was filled with competition, including sound systems. Nevertheless, total changeover in the world overall, was slightly slower, mainly for economic reasons. This situation was known as or called The Golden Age of Hollywood, which roughly refers to 1926, when sound was introduced until the late 1940s. During that time, the American cinema successfully manufactured glamour and global appeal. The top actors of the era were thought of as the classic movie stars. Some of them were Clark Gable, Katharine Hepburn, Humphrey Bogart, Greta Garbo, and Shirley Temple, the greatest box office draw of the child performer in 1930s. Sound films developed and benefited more variety of genres than silent films. One of them was the musical film. The first classic-style Hollywood musical was The Broadway Melody (1929). The first major creator in choreographer and director was Busby Berkeley (42nd Street, 1933, Dames, 1934). In France, Renà © Clair the avant-garde director made various uses of songs and dances especially in comedies. Some of them were Under the Roofs of Paris (1930) and Le Million (1931). Universal Pictures began releasing horror films, such as Dracula and Frankenstein (both 1931). In 1933, RKO released Merian C. Coopers well-known giant monster film King Kong. Other popular films were American gangster films like Little Caesar and Wellmans The Public Enemy (both 1931). Dialogue took precedence over slapstick in Hollywood comedies: The Front Page (1931) or It Happened One Night (1934), the sexual double entrendres of Mae West (She Done Him Wrong, 1933) or the rebellious chaotic nonsense of the Marx Brothers (Duck Soup, 1933). Walt Disney, who was previously in the short cartoon business, triggered the first English-speaking animations. One of them was Snow White and the Seven Dwarves, released by RKO Pictures in 1937. In 1939, American cinema brought popular films, like The Wizard of Oz and Gone with The Wind. 2.3.2. War and post-war: patriotism and propaganda (1940s) The desire for wartime propaganda created a renaissance in the film industry in Britain, with realistic war dramas like 49th Parallel (1941), Went the Day Well? (1942), The Way Ahead (1944) and Noel Coward and David Leans celebrated naval film In Which We Serve in 1942, which won a special Academy Award. The onset of US involvement in World War II also brought a proliferation of movies as both patriotism and propaganda. American propaganda movies included Desperate Journey, Mrs Miniver, Forever and a Day and Objective Burma. Notable American films from the war years include the anti-Nazi Watch on the Rhine (1943), scripted by Dashiell Hammett; Shadow of a Doubt (1943), Hitchcocks direction of a script by Thornton Wilder; the George M. Cohan biopic, Yankee Doodle Dandy (1942), starring James Cagney, and the immensely popular Casablanca, with Humphrey Bogart. 2.3.3. Era of cold war and introduction of television (1950s) The Cold War era zeitgeist translated into a type of near-paranoia manifested in themes such as invading armies of evil aliens, (Invasion of the Body Snatchers, The War of the Worlds); and communist fifth columnists, (The Manchurian Candidate). During the immediate post-war years the cinematic industry was also threatened by television, and the increasing popularity of the medium meant that some movie theatres would bankrupt and close. Some of the most successful examples of the spectaculars include The Ten Commandments (1956), The Vikings (1958), Ben-Hur (1959), Spartacus (1960) and El Cid (1961). Also during this period a number of other significant films were produced in Todd-AO, developed by Mike Todd shortly before his death, including Oklahoma! (1955), Around the World in 80 Days (1956), South Pacific (1958) and Cleopatra (1963) plus many more. 2.3.4. 1960s During the 1960s the studio system in Hollywood declined, because many films were now being made on location in other countries, or using studio facilities abroad, such as Pinewood in the UK and Cinecittà   in Rome. Hollywood movies were still largely aimed at family audiences, and it was often the more old-fashioned films that produced the studios biggest successes. Productions like Mary Poppins (1964), My Fair Lady (1964) and The Sound of Music (1965) were among the biggest money-makers of the decade. Further, the nuclear paranoia of the age, and the threat of an apocalyptic nuclear exchange (like the 1962 close-call with the USSR during the Cuban missile crisis) prompted a reaction within the film community as well. Films like Stanley Kubricks Dr Strangelove and Fail Safe with Henry Fonda were produced in a Hollywood that was once known for its overt patriotism and wartime propaganda. In documentary film the sixties saw the blossoming of Direct Cinema, an observational style of film making as well as the advent of more overtly partisan films like In the Year of the Pig about the Vietnam War by Emile de Antonio. 2.3.5. The New Hollywood Post-classical cinema (1970s) The New Hollywood and post-classical cinema are terms used to describe the period following the decline of the studio system during the 1950s and 1960s and the end of the production code. During the 1970s, filmmakers increasingly depicted explicit sexual content and showed gunfight and battle scenes that included graphic images of bloody deaths. During the 1970s, a new group of American filmmakers emerged, such as Martin Scorsese, Francis Ford Coppola, Roman Polanski, Steven Spielberg, George Lucas and Brian De Palma. The development of the auteur style of filmmaking helped to give these directors far greater control over their projects than would have been possible in earlier eras. This led to some great critical and commercial successes, like Scorseses Taxi Driver, Coppolas The Godfather films, Polanskis Chinatown, Spielbergs Jaws and Close Encounters of the Third Kind and George Lucass Star Wars. The phenomenal success in the 1970s of Jaws and Star Wars in particular, led to the rise of the modern blockbuster. Hollywood studios increasingly focused on producing a smaller number of very large budget films with massive marketing and promotional campaigns. 2.3.6. Sequels, blockbusters and videotape (1980s) During the 1980s, audiences began increasingly watching movies on their home VCRs. In the early part of that decade, the movie studios tried legal action to ban home ownership of VCRs as a violation of copyright, which proved unsuccessful. Eventually, the sale and rental of movies on home video became a significant second venue for exhibition of films, and an additional source of revenue for the movie companies. The Lucas-Spielberg combine would dominate Hollywood cinema for much of the 1980s, and lead to much imitation. Two follow-ups to Star Wars, three to Jaws, and three Indiana Jones films helped to make sequels of successful films more of an expectation than ever before. Lucas also launched THX Ltd, a division of Lucasfilm in 1982, while Spielberg enjoyed one of the decades greatest successes in E.T. the same year. 1982 also saw the release of Disneys Tron. This was one of the first films from a major studio to use computer graphics extensively. 2.3.7. 1990s The early 1990s saw the development of a commercially successful independent cinema in the United States. Although cinema was increasingly dominated by special-effects films such as Terminator 2: Judgment Day (1991), Jurassic Park (1993) and Titanic (1997), independent films like Steven Soderberghs sex, lies, and videotape (1989) and Quentin Tarantinos Reservoir Dogs (1992) had significant commercial success both at the cinema and on home video. Animated films aimed at family audiences also regained their popularity, with Disneys Beauty and the Beast (1991), Aladdin (1992), and The Lion King (1994). During 1995 the first feature length computer-animated feature, Toy Story, was produced by Pixar Animation Studios and released by Disney. After the success of Toy Story, computer animation would grow to become the dominant technique for feature length animation, which would allow competing film companies such as Dreamworks Animation and 20th Century Fox to effectively compete with Disney with successful films of their own. During the late 1990s, another cinematic transition began, from physical film stock to digital cinema technology. Meanwhile DVDs became the new standard for consumer video, replacing VHS tapes. 2.3.8. 21st Century globalization and 3D movies There has been an increasing globalization of cinema during this decade, with foreign-language films gaining popularity in English-speaking markets. Examples of such films include Crouching Tiger, Hidden Dragon (Mandarin), Amelie (French), Lagaan (Hindi), Spirited Away (Japanese), City of God (Portuguese), The Passion of the Christ (Aramaic), Apocalypto (Mayan), Slumdog Millionaire (a third in Hindi), and Inglorious Basterds (multiple languages). There has been a revival in 3D film popularity the first being James Camerons Ghosts of the Abyss which was released as the first full-length 3-D IMAX feature filmed with the Reality Camera System. As of 2010, 3D movies are gaining increasing popularity. After James Camerons 3D movie Avatar became the highest-grossing film of all time, many other movies have followed suit and been released in 3D, with the best critical and financial successes being in the field of feature film animation such as DreamWorks Animations How To Train Your Dragon and Walt Disney Pictures/Pixars Toy Story 3. 3. The Korean movies Recently the Korean government office placed an order to the dept. of culture that Movie industry is mainly controlled by a few big capitals. Therefore we need to control those capitals to support making more movies that are ideologically more right-hand side. This is an example to show us that how movies can influence on people and how some governments want to take use of movies for their political purposes. In 2011 Director Hwang Dong-Hyeok made a movie, The Crucible (Korean name: Dogani) which is based on the novel of the same name by Gong Ji-young, starring Gong Yoo and Jung Yoo-mi. It is based on true events which took place at GwangjuInhwa School for the hearing-impaired, where young deaf students were the victims of repeated sexual assaults by faculty members over a period of five years in the early 2000s. as it was ridiculous that both crimes and the court proceedings let the teachers off with a mere minimal punishment, the film made an intense noticeable release in September 2011, which caused to reopen the investigations of these incidents. Over 4 million people in Korea watched this film, allowing the demand for legislative reform to reach all the way to the National Assembly, where a revised bill, dubbed the Dogani Bill, was passed in late October 2011 to abolish the statute of limitations for sex crimes against minors and the disabled. As we have gone through the world movie history, the movies are a product of history and they are so influential to the people. It is not only an entertainment, but also a strong mass-communication tool and become a centre of culture. 3.1. Development of Movies in Korea Koreas modern history has been very tough. Chosun dynasty (the last Korean emperor) was conquered by Japan in 1910 and since then Korea was under Japanese colony until 1945. After independence, there was a civil war from 1950 to 1953 for three years and divided into two countries North and South. During the cold war after the WW2 in the world, Korea was in the most serious and severe situation. It was a tragedy as the governments always take use of this political and ideological situation for their governance. All the democratic freedom of speech, thought and writhing have been thoroughly restricted under the name of ideology. Nevertheless, Korean people have been expanding their freedom with their dynamic characters and this is the same in movies. 3.1.1. Origin of movies (- 1926) According to the October 19, 1897 issue of The Times, Motion pictures have finally been introduced into Chosun, a country located in the Far East. At the beginning of October 1897 motion pictures were screened for the public in Jingogae, Bukchon, in a shabby barrack that was borrowed from its Chinese owner for three days. The works screened included short films and actuality films produced by Frances Pathe Pictures. Koreas first movie theatre, Dongdaemun Motion Picture Studio, was opened in 1903.The Dansung-sa Theatre opened in Seoul in November 1907.Not merely a theatre-operator, as the first film producer in Korea, Dansung-sas owner, Pak Sung-pil, took an active part in supporting early Korean cinema. He financed the first Korean domestic film, Loyal Revenge (Korean: Uirijeok Guto), as well as the first Korean documentary film, Scenes of Kyongsong City and showed both at his theatre on October 27, 1919. Uirijeok Guto was used as a Kino drama, a live theatrical production against the backdrop of film projected on stage. Some name a filming of Chunhyang-Jeon in 1921 (released in 1922) as the first Korean feature film. The traditional story, Chunhyang, was to become Koreas most-filmed story later. It was possibly the first Korean feature film, and was certainly the first Korean sound film, colour film and widescreen film. Im Kwon-taeks 2000 Pansori version of Chunhyang brought the number of films based on Chunyang. 3.1.2. The silent era (1926 1935) Korean film studios at this time were Japanese-operated. A hat-merchant known as Yodo Orajo established a film company called Choson Kinema Productions. After appearing in the Choson Kinemas 1926 production Nongjungjo, the young actor Na Woon-gyu got the chance to write, direct and star in his own film. The release of Nas film, Arirang (1926) is generally considered the start of the era of silent film in Korea and this has shown the power of movie as it influenced the depressed Korean people to recognize their nationality. Another important director of this period, Shim Hun, directed only one film, Mondongi Tultte (At Daybreak). Though the reviews for this film were as strong as those for Arirang, Shim died at the age of 35 while directing his second film, based on his own novel, Sangroksu (The Evergreens). The novel was later filmed by director Shin Sang-ok in 1961 and by Im Kwon-taek in 1978. The first half of the 1930s saw a decline in the domestic film industry in Korea. Due largely to censorship and oppression from the occupying authorities, the number of films produced at this time dropped down to only two or three per year, and some filmmakers fled Korea for the more robust film industry in Shanghai at this time. Perhaps the most important film of this era is Imjaeobtneun naleutbae (Ferryboat with no Ferryman) (1932), directed by Lee Gyu-hwan (1904-1981), and starring Na Woon-gyu. Because of increasing governmental censorship, this has been called the last pre-liberation film to present a significant nationalistic message. 3.1.3. Early sound era (1935 1945) Koreas first sound film was Lee Myeong-woos 1935 Chunhyang-jeon. The sound technique was reportedly poor, but Korean audiences appreciated hearing their own language in the cinema. The number of films produced increased during the latter part of the decade. Na Woon-gyu began making a larger number of films again with significant works like Kanggeonneo maeul (1935), and Oh Mong-nyeo (1937), before his premature death in 1937. Sound films in Korea faced much harsher censorship from the Japanese government-General than did the silent films before them. Also, the loss of the byeonsa (narrators) with the coming of sound film meant that anti-authority messages could no longer be sneaked around the censors in this way. The showings of American and European films decreased, and were replaced by Japanese films. Korean-made films became a propaganda tool for the government of the Japanese occupation. Starting in 1938, all film-making in Korea was done by the Japanese, and by 1942 the use of Korean language in film was banned. 3.1.4. Divided Korea South Korea 3.1.4.1. 1945 (independence) 1955 With the surrender of Japan in 1945, Korean cinema enjoyed a burst of liberty-and liberty itself, understandably, became the major theme of films at this time. Choi In-gyus Viva Freedom! (Korean: Jayu manse!), about Korean freedom-fighters during the waning days of the colonial period, is considered the major film of this era. During the Korean War, film production slowed; only five or six films were produced each year from 1950 to 1953. 3.1.4.2. Golden era of Korean movies (1955 1972) The quality and quantity of Korean movies had increased dramatically this period. 15 films in 1955, 30 in 1956, 37 in 1957, 74 in 1958 and became 111 films in 1959. The most famous movies were Chunhyang-Jeon (Lee Gyu-hwan 1955) and Free madam (Han Hyung-mo 1959). Chunhyang-Jeon is based on Korean classic story, while Free madam is totally shocking against the Korean traditional way of thinking. Director Lee Kyu-hwan successfully remade Chunhyang-jeon in 1955. Within two months 10% of Seouls population-over 200,000 people had seen the movie, giving the re-establishment of the film industry further impetus. The movie viewers became more than 170,000,000 people per year in 1960s. There were many different genres as well Young love movies, Comedy movies and Action thriller movies. 3.1.4.3. Dark era of Korean movies (1973 1979) This time period can also be called as the winter of the sixty years in Korean film. This was due to the fact that South Korean had a very authoritarian political system that was led by Park Chung-hee. His program of Yusin Restoration (Revitalizing Reforms) caused Korea Cinema to come into a depression period with oppression through censorship. Because the government feared that cinema would disrupt the good taste or customs, harm the pride and dignity of South Korea, praise or support North Korea and Communism, or criticize the political and government politics, filmmakers were wary of this censorship and they were not allowed to produce films that they wanted. Writing in 1981, the International Film Guide said of South Korean cinema, No country has a stricter code of film censorship than South Korea with the possible exception of the North Koreans and some other Communist bloc countries. The number of films in 1970 was 230 and it dropped to 96 only in 1979. The number of movie view ers was 170,000,000 in 1969 and it dropped to 64,000,000 in 1977. 3.1.4.4. The second dark era (1980 1996) After the assassination of President Park Chung-hee in 1979, Korea still has to wait more time to come spring time in Korean movies. In 1988, President Roh Tae-woo began the gradual elimination of the government censorship of political expression in films. Directors were quick to begin re-exploring social and political themes in their films. During this period, producer Lee Tae-won made domestic films just to get an import quote. This import quota system controlled the films and restricted the directors to produce films that would supplement the government. Because the import quota system was controlled by the MPPC (Motion Picture Promotion Corporation, created in 1973) and because the government mainly controlled the MPPC, the government basically had all the control to display whichever film they want and cut out all the films that would go against their views. The audience for domestic films reached a low point, due partly to the opening of the market to films from overseas, especially the United States and Hong Kong. By 1993, only 16% of the films seen by South Korean audiences were made domestically. The local film industry persevered through this lean period. 3.1.4.5. 1997 Present From the late 1990s, South Korean cinema managed to attain domestic box office success exceeding that of Hollywood blockbuster movies. From 1997 to present is considered golden age for Korean films, and now Korea is being considered an Asian film powerhouse, producing movies from various genres, not just for Korean market but also widely for the rest of the Asia. The 1999 film Shiri about a North Korean spy preparing a coup in Seoul was the first in Korean history to sell more than 2 million tickets in Seoul alone. The movies popularity, coupled with the screen quota, helped Shiri to surpass Hollywood box office hits such as Titanic, The Matrix and Star Wars in South Korean theatres. This movies success motivated other Korean films with large budgets for Korean circumstances. In 2000 the film JSA (Joint Security Area) successfully surpassed the benchmark set by Shiri. A year later, the film Friend managed as well. The romantic comedy My Sassy Girl outsold The Lord of the Rings and Harry Potter, which ran at the same time in South Korea. As of 2004, new films continue to outperform older releases. In South Korea some Korean productions are more popular than Hollywood films. Films such as Shilmido and Taegukgi were watched by over 10 million people per film, which is a quarter of the South Korean population. Shilmido is a film based on a true story about a secret task force in 1970s. The other blockbuster movie, Taegukgi, was described about two brothers in the Korean War. Films such as Shiri have been distributed in the USA. In 2001, Miramax bought the rights to a remake of one of the successful Korean action comedy movie, My Wife is a Gangster. Recently, popular Korean movies such as Il Mare (remade as The Lake House), Old Boy, My Sassy Girl, and Joint Security Area have also been bought by Hollywood firms for remake as well. The 2003 psychological horror A Tale of Two Sisters was successful as well, leading Dreamworks to pay $2 million (US) for the rights to a remake, topping the $1 million (US) paid for the Japanese movie The Ring. 3.1.4.6. Festival success In 2002, Korean film first acquired serious international recognition at the Venice Film Festival, where the film of Oasis won the second prize award. Its about an isolated young woman with cerebral palsy who falls in love with a simple minded man who has recently completed a term in prison for hitting and running an accident that killed her father. Old Boy came in second place in the Cannes Film Festival, second to Fahrenheit 9/11, and hence known for another Korean film to achieve international recognition. It is about the life of a man who is put into solitary confinement by someone he doesnt know. He had to live there for 15 years before he is released and given 5 days to discover the reason for his cruel entrapment. Dark and gloomy, Old Boy experiments with several psychological madness and sexual distortions. In February 2004, Kim Ki Duk won the award for best director at the 54th annual Berlin Film Festival, for a film about a teenage prostitute, Samaritan Girl. In addition, he won the Silver Lion award at the Venice Film Festival for his 2004 movie, 3-Iron. In 2010, Poetry won the Best Screenplay Award and was selected for the main competition at the 2010 Cannes Film Festival. In November 2011, the leading actress, Jeong-hee Yoon won the Los Angeles Film Critics Association Award for Best Actress for her performance. 3.2. Korean-Wave Korean movies together with Korean dramas and Korean songs are making a new wave in Asian countries as well as the rest of the world nowadays. There are three important dates of new Korean-wave movies: 1992, Marriage Story was financed by Samsung, marking the first non-government funded film. 1999, Shiri was released and led to Korean films taking over 50% of the local market. Ultimately, My Sassy Girl became the most popular and exportable Korean film in history. 4. Movies, as a major part of culture industry Every day we meet movies on TVs as well as at theatres. Most of the people from the young to elderly enjoy movies. There are so many genres action, science fiction, adventure, comedy, crime, epic/myth, fantasy, horror, love/romantic), social drama, thriller, and so on. A movie is not just a mere entertainment, but a part of our lives. We have unlimited imagination and access to high technology. Movies dont stick to walls any more. It walks in and out of our mind. They become part of our experiences we may never be able to see from overseas. 5. Conclusion Because movies are strongly influential to the people, there are negative effects. They may be good and enjoyable movies. They can, however, be violent or sexual. They could particularly give a bad impact on youngsters. Few cases have been found in the USA. One of them was about a young student who shot several people dead. He admitted that he imitated a violent scene he has watched. The politicians take advantage of movies for their political purposes. Hitler used movies for his Nazi system. The movie Triumph of the Will is an example. During the Cold War era, there were a lot of movies related to the Cold War. One of them was one of the 007 series. Horse opera movies were made for the White to justify their conquering of the continent and pushing away the Indi